Key Responsibilities:
- Develop and execute a comprehensive Analyst Relations (AR) strategy to enhance
- QualiZeal’s reputation and recognition in the Quality Engineering industry.
- Build and nurture strong relationships with analysts and key stakeholders at prominent analyst firms, such as Gartner, Forrester, NelsonHall, Everest Group, IDC, etc.
- Facilitate analyst briefings, inquiries, and presentations to ensure analysts have a deep understanding of QualiZeal’s offerings and capabilities.
- Collaborate with cross-functional teams to ensure analysts have access to relevant information and insights about QualiZeal’s products, services, and industry trends.
- Ensure that QualiZeal is well-positioned and prominently featured in analyst reports, Magic Quadrants, Waves, and other relevant publications.
- Identify and build relationships with influential Deal Advisory firms like ISG, Zinnov, etc. that help enterprises with their RFP processes, market assessments, and vendor selections in the Quality Engineering space.
- Work closely with the sales, presales, and business development teams to leverage deal advisory partnerships in sales processes.
- Regularly analyze and report on the impact of AR and deal advisory activities on the company’s growth and revenue.
- Track and manage the budget allocated for AR and deal advisory initiatives.
- Stay updated on industry trends, market dynamics, and competitive landscape to identify growth opportunities and potential risks.
Skills Required:
- Bachelor’s degree in Business, Marketing, Public Relations, or a related field. (MBA preferred.)
- Minimum 5+ years of relevant experience in Analyst Relations, Deal Advisory, or related roles within the IT services or technology industry.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with industry analysts, advisors, influencers, and internal stakeholders.
- Self-driven, proactive, and capable of working independently and collaboratively.
- Strong project management and organizational skills.
